This campaign is one of the longest running programs at Uber and is still being implemented globally, almost 6 years since I developed it. The idea of combining wayfinding and advertising ie: “waytising” surfaced during a meeting to persuade airports to allow Uber to have more presence, which at the time was controversial and political.

During the pilot phase of this project Uber saw an increase of 4.71% completed trips, which on a global scale was a significant result.

Deliverables: Multiple XFN pilot projects across the US and internationally, Global Marketing Toolkit