TS Fuel Product Launch
An MVP product launch for a dual sided marketplace (B2C and B2B)
This project was a sprint to add a new product to the TruckSmarter platform. The goal was to help truck drivers save money on their #1 operational cost: fuel.
To do this TruckSmarter needed to build relationships with Fuel Merchants (Truck Stops) across the country and provide a way for customers to pay for the fuel using the TS app.
Truck drivers would be able to find work in the app, then save money by stopping at partner fuel stops, who would benefit from TruckSmarter's app user base.
This project was a sprint to add a new product to the TruckSmarter platform. The goal was to help truck drivers save money on their #1 operational cost: fuel.
To do this TruckSmarter needed to build relationships with Fuel Merchants (Truck Stops) across the country and provide a way for customers to pay for the fuel using the TS app.
Truck drivers would be able to find work in the app, then save money by stopping at partner fuel stops, who would benefit from TruckSmarter's app user base.
Given the two separate audiences we needed separate sub-brands to differentiate between the two.
Given the two separate audiences we needed separate sub-brands to differentiate between the two.
The Fuel Merchant product also required a presence on the App Store and Google Play store so the app icon and app preview screens needed to appear different to avoid confusion from the primary TruckSmarter app.
The Fuel Merchant product also required a presence on the App Store and Google Play store so the app icon and app preview screens needed to appear different to avoid confusion from the primary TruckSmarter app.
To launch the product, the brand creative team needed to understand the user journey to provide the right information at the right time.
To launch the product, the brand creative team needed to understand the user journey to provide the right information at the right time.
We worked with the product team to onboard customers to the new experience.
We worked with the product team to onboard customers to the new experience.
We developed a landing page for the customer facing Fuel Discounts.
We developed a landing page for the customer facing Fuel Discounts.
And developed the content to support the user journey which included emails, sms, and push notifications.
And developed the content to support the user journey which included emails, sms, and push notifications.
We also developed marketing at the pumps to build awareness.
We also developed marketing at the pumps to build awareness.
For Fuel Merchants the experience was much different. In order to accept payments during this MVP phase, we needed to equip fuel partners with a tablet to sync the payments. Truck drivers would reserve fuel in the app then go inside the store and present a code to the fuel clerk.
For Fuel Merchants the experience was much different. In order to accept payments during this MVP phase, we needed to equip fuel partners with a tablet to sync the payments. Truck drivers would reserve fuel in the app then go inside the store and present a code to the fuel clerk.
We designed the lock screen, home screen, and app icon for the tablet experience.
We designed the lock screen, home screen, and app icon for the tablet experience.
We also tried to make the contents of the box as easy to use as possible. For example, we knew that having the store clerk install the branded decals created a lot of friction, so we incentivized it by offering them $25 to share a photo of the completed installation. We also included a handy illustration of where exactly to place them.
We also tried to make the contents of the box as easy to use as possible. For example, we knew that having the store clerk install the branded decals created a lot of friction, so we incentivized it by offering them $25 to share a photo of the completed installation. We also included a handy illustration of where exactly to place them.
In an effort to set the brand apart in these busy environments, we added some joy and humor to what is typically a mundane experience.
In an effort to set the brand apart in these busy environments, we added some joy and humor to what is typically a mundane experience.
