This project was a fast paced campaign to introduce an affordable version of the Tempo offering. The challenge for the team was to position the new product in a way that would not devalue the existing product as well as explain how this unique system worked. The creative team received the brief in September and needed to launch asap in order to meet sales targets during the busy shopping season.

The scope of this project included identity and positioning, visual renderings for promotion and PPD page, campaign creative, comprehensive email journeys, social, and paid.

I was the art director on this project, shaping the identity and execution of core assets.