Seso is a lean startup focused on agricultural software. With limited resources, I was tasked to optimize their brand to support their marketing efforts. Using various AI tools I developed a process to generate on brand images for their various channels and curated a library of hundreds of free stock images to draw from. I updated their core brand elements to have more presence, as well as increased range and depth. This helps to provide more flexibility and nuance, bringing a human touch to an otherwise functional product experience.

Deliverables: Brand guidelines, website design, email design, social toolkit, sales collateral, presentation design, event kit, generative AI design system, product visuals.